ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. The ARM® comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the companys broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies.
About Richard York:
Richard York is director of product marketing in the ARM processor division with responsibility for the team marketing ARMs embedded and microcontroller CPU products including the Cortex-M and Cortex-R series. He is also responsible for the overall embedded roadmap for these products and also for specialised derivatives such as the ARM SecurCore processor family. He has worked at ARM for over fourteen years, during which time he has been closely involved with the design of ARM7TDMI core and was an architect in ARMs advanced research and development group. He is also the principal architect of the ARM RealTrace debug system.
Before joining ARM Richard worked in the Amulet group at the University of Manchester, researching asynchronous implementations of the ARM architecture.
About Bryan Lawrence:
Bryan Lawrence currently runs a team of Solutions Architects who demonstrate and promote the integration of ARM IP into large SOC devices required by an application. For the past two years he has had a particular focus on microcontroller applications and the use of 32bit processing in this market. He has worked for ARM for 8 years and was the product manager for the system level design product ; PrimeXsys and was a system design consultant within ARM working with silicon partners who were designing ARM based ASICs.
Before joining ARM Bryan was a project manager with VLSI Technology designing ARM processors into mobile phone devices.