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Marketing Webinar: Metrics: Tools for Measuring Your Website SEO and Performance < previous webinar - browse all | class pass - next webinar > Measuring your website might sound dull, and it often is. Nonetheless, there are many new tools on the Web - many of them free - that make it easy to measure the performance of your website over time. Google analytics is one of the best, as are the Google Webmaster tools. You can couple these metrics to your SEO strategy to see where you are at the beginning, where you are after SEO, and going forward - use them as feedback to improve your SEO. Webinar Dates: 11/25/09, 9:30:00 AM Pacific / 12:30:00 PM Eastern Duration: 1 hour | Class Pass: SEO for Marketers Price: $50.00 seminar has passed! to view the materials, please enter: Password-1 (required): Password-2 (required): Marketing Webinar - Training Contents: Agenda & Overview Quick Review: Internal Methods for SEO vs. External Metrics: What to Measure? Before and After, A/B Testing Metrics: Keyword Queries and Performance by Keyword Metrics: Google Webmaster Tools Exercise: Using Google Webmaster Tools to See Query Results Google Sitemaps Revisited Exercise: Using Google Webmaster Tools to Evaluate Your Sitemap Your Sitemap Steps Google Analytics Exercise: Using Google Analytics for SEO Issues Summary and Take-aways Presenter & Company Information: About Jason McDonald: Jason McDonald is Senior Editor of eg3.com, in charge of content. Dr. McDonald received his Ph.D. from the University of California Berkeley in 1992 in economic policy and went on to work at numerous Bay Area media companies, as well as to write freelance for numerous hi-tech companies. In addition to content, Dr. McDonald has been in charge of eg3.com's SEO strategy and pay-per-click advertising strategy since 1996. He also teaches marketing and search engine strategies at various Bay Area institutions including AcademyX in San Francisco. About eg3.com: eg3.com is a portal and online news service for embedded systems, DSP, boards/busses, FPGAs, RTOSes, and other electronic design areas. With over 44,000 registered eLetter subscribers and over 50,000 user sessions each month, the website identifies the "best of the web" of tutorials, overviews, webinars, demos, news and new products by keywords like 8051, CompactPCI, AdvancedTCA, EDA, embedded Linux, RTOS, DSP, 1553, and more... Its target audience is engineers and programmers working at OEM design companies worldwide, and the company conducts numerous user surveys throughout the year to better understand how engineers use the Internet for practical design information.   Web. http://www.eg3.com/   Tel. +1-510-713-2150

Jason McDonald eg3.com