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Marketing Webinar: Keywords: How to Generate Great Keywords for Google / SEO < previous webinar - browse all | class pass - next webinar > Generating great keywords is very important to search engine optimization. After all, you can't optimize your search strategy if you do not know your keywords, nor have a robust keywords and key phrases list. Brainstorming a good list is one step. Another is understanding how search queries work and how different keywords, keyphrases and other search inputs affect search results. And a final one is understanding how engineers really search. Webinar Dates: 10/21/2009, 9:30:00 AM Pacific / 12:30:00 PM Eastern Duration: 1 hour | Class Pass: SEO for Marketers Price: $50.00 seminar has passed! to view the materials, please enter: Password-1 (required): Password-2 (required): Marketing Webinar - Training Contents: Agenda & Overview Quick Review: SERP Rank - What it Is, How to Calculate Quick Review: Different Queries Produce Different Results Keywords are the Foundation of SEO Create a Keyword Worksheet for Your Company Exercise: a Keyword Worksheet for a Typical Vendor Keywords: How Can You Think of Them Keyword Competitor Analysis Keyword: Incoming Log Data Exercise: Keyword Brainstorming for Small Business Exercise: Using the Free Google Keyword Tool Exercise: Using Google Webmaster Tools Exercise: Using Google Analytics SEOChat: Useful Keyword Tool Wordtracker: Useful Keyword Tool Keyword Ambiguity: Watch Out for ASIC, ARM, etc.! Keywords: the 80/20 Rule Applies Prioritizing Your Keyword Worksheet Keyword Worksheet: SEO and Pay-per-click - Strategies Summary and Take-aways Presenter & Company Information: About Jason McDonald: Jason McDonald is Senior Editor of eg3.com, in charge of content. Dr. McDonald received his Ph.D. from the University of California Berkeley in 1992 in economic policy and went on to work at numerous Bay Area media companies, as well as to write freelance for numerous hi-tech companies. In addition to content, Dr. McDonald has been in charge of eg3.com's SEO strategy and pay-per-click advertising strategy since 1996. He also teaches marketing and search engine strategies at various Bay Area institutions including AcademyX in San Francisco. About eg3.com: eg3.com is a portal and online news service for embedded systems, DSP, boards/busses, FPGAs, RTOSes, and other electronic design areas. With over 44,000 registered eLetter subscribers and over 50,000 user sessions each month, the website identifies the "best of the web" of tutorials, overviews, webinars, demos, news and new products by keywords like 8051, CompactPCI, AdvancedTCA, EDA, embedded Linux, RTOS, DSP, 1553, and more... Its target audience is engineers and programmers working at OEM design companies worldwide, and the company conducts numerous user surveys throughout the year to better understand how engineers use the Internet for practical design information.   Web. http://www.eg3.com/   Tel. +1-510-713-2150

Jason McDonald eg3.com