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Marketing Webinar: News You Can Use: How to Use News Releases, Blogs, and Other Fresh Content to Spur Web Traffic via Google < previous webinar - browse all | class pass - next webinar > It used to be that we created news just for editors and for the print magazines. Those days are passing by like dust in the wind. Nowadays, everyone is a publisher. This is all the more so with the advent of social media, but even just with your own website there are many opportunities to harnass 'news you can use' to create detailed content for search engine traffic. Webinar Dates: 10/09/09, 9:30:00 AM Pacific / 12:30:00 PM Eastern Duration: 1 hour | Class Pass: SEO for Marketers Price: $50.00 seminar has passed! to view the materials, please enter: Password-1 (required): Password-2 (required): Marketing Webinar - Training Contents: Agenda & Overview Quick Review: Keywords & Effect Use of Page Tags Quick Review: Website Structure - Domain, Directory Names, File Names If Content is King, Then Creating "Search Engine" Friendly Content is Queen News Releases and New Product Announcements - the More, the Merrier Exercise: Create a News Release Template Exercise: Example from the Web: a "Friendly" News Release Exercise: Example from the Web: an "Unfriendly" News Release Adobe PDF & Adobe PDF Workarounds Leveraging Your News: Partner Sites Levraging Your News: PR Newswire and Businesswire / Syndication " Leveraging Your News: Third Party Articles White Papers: Creating an Effective White Paper Template Have Your Cake and Eat it, too: Registration for White Papers - Best Practices Exercise: Comparing Search Terms and White Paper Content: Best Practices Blogs: Another Way to "Create Content" Creating a Blog on your Own Site Registering Your Blog Creating a Blog thru Blogger, Blogspot, etc. or Other Site Getting Your Blog Discovered: Technorati and Google Exercise: Finding Blogs that Might Cover You - Technorati Exercise: Finding Blogs - Google Summary and Take-aways Presenter & Company Information: About Jason McDonald: Jason McDonald is Senior Editor of eg3.com, in charge of content. Dr. McDonald received his Ph.D. from the University of California Berkeley in 1992 in economic policy and went on to work at numerous Bay Area media companies, as well as to write freelance for numerous hi-tech companies. In addition to content, Dr. McDonald has been in charge of eg3.com's SEO strategy and pay-per-click advertising strategy since 1996. He also teaches marketing and search engine strategies at various Bay Area institutions including AcademyX in San Francisco. About eg3.com: eg3.com is a portal and online news service for embedded systems, DSP, boards/busses, FPGAs, RTOSes, and other electronic design areas. With over 44,000 registered eLetter subscribers and over 50,000 user sessions each month, the website identifies the "best of the web" of tutorials, overviews, webinars, demos, news and new products by keywords like 8051, CompactPCI, AdvancedTCA, EDA, embedded Linux, RTOS, DSP, 1553, and more... Its target audience is engineers and programmers working at OEM design companies worldwide, and the company conducts numerous user surveys throughout the year to better understand how engineers use the Internet for practical design information.   Web. http://www.eg3.com/   Tel. +1-510-713-2150

Jason McDonald eg3.com