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Marketing Webinar: Using Page Tags and Page Templates Effectively for Google Search Optimization < previous webinar - browse all | class pass - next webinar > Being ranked highly by Google is a critical goal of today's technology marketers. It may be a marketing priority for your company to rank well on Google, as in be on the "first page" of search results for terms like "AdvancedTCA," "RTOS," "FPGA," "Embedded Systems Design" and many, many others. Once you have determined your critical keywords and keyphrases, the next step is to revise your page layout and use the best HTML tags for search engine optimization. This marketing webinar is a quick guide to the best HTML page tag structure. It also identifies Internet tools that will make your SEO job easier! Webinar Dates: 10/01/2009, 9:30:00 AM Pacific / 12:30:00 PM Eastern Duration: 1 hour | Class Pass: SEO for Marketers Price: $50.00 seminar has passed! to view the materials, please enter: Password-1 (required): Password-2 (required): Marketing Webinar - Training Contents: Agenda & Overview Quick Review: SERP Rank - What it Is, How to Calculate Exercise: Manually Measure "SERP Rank" for Keyword RTOS Exercise Suggestion: Do this With Other Industry Keywords like AdvancedTCA, PC/104, Static Analysis, etc. (Use eg3.com's SERP Analyzer Tool) Puzzle: Who has a High SERP Rank? Why? Tags and HTML: How Web Pages "Appear" To Google Exercise: Manually "View Source" of the Top Performers HTML Tags - How Pages are Built Search Engines like Google "use" Tags to "figure out" What a Page is "about." Anatomy of a Page by Tags <TITLE> Tag <H1>, >H2> and other Heading Tags <B>, >STRONG> and other Text Tags <IMG> Tags and ALT TEXT Exercise: Review the RTOS Winners and Examine their Tags Exercise: Compare with Some of the RTOS Laggards <META> Tags - DESCRIPTION Using <META DESCRIPTION> vs. DMOZ or Yahoo Directory to Create "Ads" for Your Company & Encourage Clicks! Take Away: Create (and enforce!) an Effective Page Template vs. Your Keywords Page Density, Tag Density, Site Density Summary and Take-aways Presenter & Company Information: About Jason McDonald: Jason McDonald is Senior Editor of eg3.com, in charge of content. Dr. McDonald received his Ph.D. from the University of California Berkeley in 1992 in economic policy and went on to work at numerous Bay Area media companies, as well as to write freelance for numerous hi-tech companies. In addition to content, Dr. McDonald has been in charge of eg3.com's SEO strategy and pay-per-click advertising strategy since 1996. He also teaches marketing and search engine strategies at various Bay Area institutions including AcademyX in San Francisco. About eg3.com: eg3.com is a portal and online news service for embedded systems, DSP, boards/busses, FPGAs, RTOSes, and other electronic design areas. With over 44,000 registered eLetter subscribers and over 50,000 user sessions each month, the website identifies the "best of the web" of tutorials, overviews, webinars, demos, news and new products by keywords like 8051, CompactPCI, AdvancedTCA, EDA, embedded Linux, RTOS, DSP, 1553, and more... Its target audience is engineers and programmers working at OEM design companies worldwide, and the company conducts numerous user surveys throughout the year to better understand how engineers use the Internet for practical design information.   Web. http://www.eg3.com/   Tel. +1-510-713-2150

Jason McDonald eg3.com