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Marketing Webinar: Which Vendors Rank Best by High Priority Keywords? < previous webinar - browse all | class pass - next webinar > Being highly visible on Google and other search engines is critically important in todays hi-tech B2B marketplace. Companies that score at the top for Google searches like "AdvancedTCA," "RTOS," "Embedded System," "CompactPCI," and other keywords have a clear marketing advantage. As part of eg3.com 's series on Search Engine Optimization for Technology Companies we explain not only how to calculate your rank and where you stand by keywords, but we produce our "ranking scores" for major keywords by company. If you are a B2B technology company selling to engineers, programmers, or OEM managers, you can't afford to miss this free online training, the second in our series on Search Engine Optimization for Hi-Tech Companies. Webinar Dates: 8/26/2009, 9:30:00 AM Pacific / 12:30:00 PM Eastern Duration: 1 hour | Class Pass: Search Engine Optimization View Archived Webinar / Register please register to view webinar * name: title: phone: * company: * e-mail: Please re-type the letters that you read in this graphic: Marketing Webinar - Training Contents: Agenda & Overview Keywords & Keyphrases - How Google Searches Really Work SERPs and SERP Rank: Calculating Your Company's "Rank" for Different Searches SERP Rank vs. Google Page Rank: Confusing Terminology Exercise: Manually Measure "SERP Rank" for the Keyword AdvancedTCA eg3.com SERP Analyzer Tool Page Rank for Our Industry's Major Keywords - xTCA / Boards Group Embedded Systems Group (e.g, ARM, PowerPC) FPGA Group Small Form Factor Group (e.g., PC/104, EPIC, EBX) RTOS Group (e.g., RTOS, Embedded Linux) Embedded Software Group (e.g., Testing, Static Analysis) Wireless Group (e.g., Bluetooth, Zigbee, 802.11x) Different Searches Produce Different Results The "Long Tail" of Search Queries Exercise: Manually Measure "Page Rank" for Keyphrase AdvancedTCA Board Exercise: Manually Measure "Page Rank" for Keyphrase in Quotes "AdvancedTCA Board" Summary and Take-aways Presenter & Company Information: About Jason McDonald: Jason McDonald is Senior Editor of eg3.com, in charge of content. Dr. McDonald received his Ph.D. from the University of California Berkeley in 1992 in economic policy and went on to work at numerous Bay Area media companies, as well as to write freelance for numerous hi-tech companies. In addition to content, Dr. McDonald has been in charge of eg3.com's SEO strategy and pay-per-click advertising strategy since 1996. He also teaches marketing and search engine strategies at various Bay Area institutions including AcademyX in San Francisco. About eg3.com: eg3.com is a portal and online news service for embedded systems, DSP, boards/busses, FPGAs, RTOSes, and other electronic design areas. With over 44,000 registered eLetter subscribers and over 50,000 user sessions each month, the website identifies the "best of the web" of tutorials, overviews, webinars, demos, news and new products by keywords like 8051, CompactPCI, AdvancedTCA, EDA, embedded Linux, RTOS, DSP, 1553, and more... Its target audience is engineers and programmers working at OEM design companies worldwide, and the company conducts numerous user surveys throughout the year to better understand how engineers use the Internet for practical design information.   Web. http://www.eg3.com/   Tel. +1-510-713-2150

Jason McDonald eg3.com