Innovative Integration
Innovative Integration provides board-level hardware products that integrate the best analog I/O and reconfigurable FPGAs to provide cost-effective solutions for challenging data acquisition and signal processing applications.

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Marketing Webinar: How Do Engineers Use Google? Search Engine Survey Results < previous webinar - browse all | class pass - next webinar > How do engineers, programmers, and OEM managers "use" Google, Yahoo, and other search engines to "find" information for their design projects? Why is Google #1, and what other search engines do engineers use? What are their search strategies and queries? How far do they go beyond Page No. 1? What are they looking for? eg3.com is proud to release the results of our summer, 2009, user survey on search engine behavior by engineers in hi-tech. If you are a B2B technology company selling to engineers, programmers, or OEM managers, don't miss this free online training, the first in our series on Search Engine Optimization for Technology Companies. Webinar Dates: 8/19/2009, 9:30:00 AM Pacific / 12:30:00 PM Eastern Duration: 1 hour | Class Pass: Search Engine Optimization View Archived Webinar / Register please register to view webinar * name: title: phone: * company: * e-mail: Please re-type the letters that you read in this graphic: Marketing Webinar - Training Contents: Agenda & Overview If engineers are your target customer, it is worthwhile to know "how" the search. Google & the Internet are the No. 1 source of information Time spent online vs. time spent on print, shows Marketers' paradox: do we "value" the Internet as much as we "value" trade shows, or are we spending 80% of our effort on forums where only 20% of our customers are? What about print? eg3.com survey demographics Google is the No. 1 Search Engine Google vs. Other Search Engines Google vs. Other Internet Media Google as the gateway. Getting them to your webpage is just step 1. "Engaging" them / stickiness is step 2. Creating an actionable item such as a registration is step 3. What sorts of information are engineers looking for? What "keeps" an engineer on a site? What gets an engineer to keep coming back? What types of keywords and searches do engineers perform? How "deep" do engineers go into searches? Summary & Take Aways Presenter & Company Information: About Jason McDonald: Jason McDonald is Senior Editor of eg3.com, in charge of content. Dr. McDonald received his Ph.D. from the University of California Berkeley in 1992 in economic policy and went on to work at numerous Bay Area media companies, as well as to write freelance for numerous hi-tech companies. In addition to content, Dr. McDonald has been in charge of eg3.com's SEO strategy and pay-per-click advertising strategy since 1996. He also teaches marketing and search engine strategies at various Bay Area institutions including AcademyX in San Francisco. About eg3.com: eg3.com is a portal and online news service for embedded systems, DSP, boards/busses, FPGAs, RTOSes, and other electronic design areas. With over 44,000 registered eLetter subscribers and over 50,000 user sessions each month, the website identifies the "best of the web" of tutorials, overviews, webinars, demos, news and new products by keywords like 8051, CompactPCI, AdvancedTCA, EDA, embedded Linux, RTOS, DSP, 1553, and more... Its target audience is engineers and programmers working at OEM design companies worldwide, and the company conducts numerous user surveys throughout the year to better understand how engineers use the Internet for practical design information.   Web. http://www.eg3.com/   Tel. +1-510-713-2150

Jason McDonald eg3.com