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Insiders' Guide: Embedded Opportunities

Famous bank robber Willie Sutton remarked that he robbed banks because "that's where the money is." Like Sutton, smart marketers try to place their messages into those venues (print, shows, online, etc.) where their customers are, whereever this may be. This guide focuses on marketing opportunities in embedded systems, broadly defined:

embedded systems, hardware and software tools, boards like PC/104, AdvancedTCA, COM Express, Computer-on-module, etc., FPGAs and processors, EDA and IP, Wireless standards - the entire ecosystem of "embedded" very broadly defined.

• Internet Media - web portals, eLetters, email blasts - what sorts of Internet media are popular with engineers, and with marketers? What messages do engineers and marketers find most effective?
• Non-Internet Media - print publications, trade shows - which are most popular? Best attended? What differences exist between the design community and marketers?
• Information Compared - how does each group see the future? What will engineers read or attend? How are marketers adjusting their messages to the "Internet age?"

In addition to two large surveys analyzing those questions, we also analyze data from over 640 survey respondents as to the "hot technologies" in our marketplace for the next six months. Is it WiMax? Or Wi-Fi? AdvancedTCA? Virtualization or multicore? FPGAs or ARM? We overview all the "hot technologies" and compare and contrast engineers and marketers on these metrics as well.

Finally, extensive appendices identify all potential venues from print to online to trade shows to market research that might be of interest for marketing planning. If you are doing advertising and/or PR planning for Fall, 2008 this is the "Must-Have" research guide for informed planning and results!

• Table of Contents - preview the "Table of Contents" as well as guide introduction.
• Sample Chapter - preview chapter excerpts on preferred trade shows, portals, etc., as well as "hot technologies."
• Purchase - purchase the guide for commercial use.

Questions? Please email us at info@eg3.com or call +1 510-713-2150 and we are happy to explain the guide!

A leading supplier of industrial computers since 1976, VersaLogic focuses on high-quality board-level products for embedded OEM applications. Their five year product availability guarantee and outstanding warranties demonstrate a commitment to service. Product platforms include EBX, PC/104, PC/104-Plus, EPIC, and SPX. For four years running VersaLogic has received the coveted "Platinum" level vendor rating based on independent user surveys by technology research firm Venture Development Corporation (VDC).