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Insiders' Guide: Embedded Opportunities

Famous bank robber Willie Sutton remarked that he robbed banks because "that's where the money is." Like Sutton, smart marketers try to place their messages into those venues (print, shows, online, etc.) where their customers are, whereever this may be. This guide focuses on marketing opportunities in embedded systems, broadly defined:

embedded systems, hardware and software tools, boards like PC/104, AdvancedTCA, COM Express, Computer-on-module, etc., FPGAs and processors, EDA and IP, Wireless standards - the entire ecosystem of "embedded" very broadly defined.

• Internet Media - web portals, eLetters, email blasts - what sorts of Internet media are popular with engineers, and with marketers? What messages do engineers and marketers find most effective?
• Non-Internet Media - print publications, trade shows - which are most popular? Best attended? What differences exist between the design community and marketers?
• Information Compared - how does each group see the future? What will engineers read or attend? How are marketers adjusting their messages to the "Internet age?"

In addition to two large surveys analyzing those questions, we also analyze data from over 640 survey respondents as to the "hot technologies" in our marketplace for the next six months. Is it WiMax? Or Wi-Fi? AdvancedTCA? Virtualization or multicore? FPGAs or ARM? We overview all the "hot technologies" and compare and contrast engineers and marketers on these metrics as well.

Finally, extensive appendices identify all potential venues from print to online to trade shows to market research that might be of interest for marketing planning. If you are doing advertising and/or PR planning for Fall, 2008 this is the "Must-Have" research guide for informed planning and results!

• Table of Contents - preview the "Table of Contents" as well as guide introduction.
• Sample Chapter - preview chapter excerpts on preferred trade shows, portals, etc., as well as "hot technologies."
• Purchase - purchase the guide for commercial use.

Questions? Please email us at info@eg3.com or call +1 510-713-2150 and we are happy to explain the guide!

Innovative Integration is a leader in signal processing and data acquisition hardware and software. Our products combine DSPs and FPGAs with high performance analog, ready for integration into demanding real-time applications such as wireless, medical, and military. Innovative Integration offers a complete solutions for software-defined radio (SDR) applications by integrating R-Interface’s IP for software defined radio (SDR) with Innovative’s high performance X5 family of digitizers and powerful application development tools for FPGA development.