Many marketing managers face a daunting challenge. Their company has great technology, but their engineers are "too busy" to spare the time to create the white papers, tutorials, interviews, webcasts or other collateral that can be used to "get registrations." And without exciting, quality content, you can't possibly expect an engineer to register! The result is often a weak website, and a very weak stream of incoming sales leads.

The solution?. Use eg3.com to help you create content! As a media company, we are experts not just at creating content but at promoting it as well, and positioning it so it is Google friendly. We can work with your engineering staff to create:

• News releases - if you don't have a PR agency, we can work with you to write sharp, crisp news releases and new product announcements, and convert them to HTML and PDF for hosting on your website. We can even help you distribute them on the wire services!
• Podcasts - quick thirty minute audio interviews by our Senior Editor, Jason McDonald, on your company and your products. If the topic is timely enough, these are great to join to an e-blast or advertising campaign to introduce your company and its topics. (View samples, here.)
• White Papers - working with your technical staff, we can ghost write your technical papers and/or convert a Podcast/interview into a transcript and white paper. We can also assist you in ghost writing articles for publication in industry technical publications!
• Webcasts - we can take a podcast, work with you to create a "Youtube-friendly" webcast. The advantage here is that it can appear both on Youtube and on your own website, and be connected to a registration process. (View a sample, here.)
• Custom Surveys - leverage our audience of 50,000, and work with us to create a custom survey on a technical topic like Virtualization or ESL. Whatever the topic, we can work with you to survey our audience (and your customers), and then write up an analysis of the results. The final white paper can be posted on your site, and you can get the registrations or qualified sales leads.

In most cases pricing is based on hourly rates, but we have set rates for basic news releases, white papers, podcasts, and the like.

Contact Gloria McNabb at +1-510-713-2150 x 201 or via email, and ask for our PDF that explains the pricing for these Lead Gen collateral services. She's happy to work with you on a custom proposal that may or may not also include promotion via e-blasts, web advertising, and even setting up a custom AdWords campaign on Google!